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Sara Cullen
Founder & CEO at GEM
Sara Cullen is the Founder and CEO of GEM, a company she established in January 2018 in the Greater Los Angeles Area.1 GEM is focused on reinventing daily nutritional solutions for women, with a mission to democratize access to nutrition and radically change the way people nourish themselves.2
Background and Education
Sara holds a Bachelor of Science degree in International Development Economics and Near Eastern Studies from Cornell University, which she completed between 2008 and 2012.1
Professional Experience
Before founding GEM, Sara's career path included:
- Experience in Agriculture and Sustainable Food
- Participation in Venture for America, a program that exposed her to entrepreneurship3
GEM's Mission
Under Sara's leadership, GEM has developed an unprocessed, plant- and algae-based daily vitamin designed especially for women.2 The company's approach to nutrition is closely tied to environmental consciousness, with Sara stating that taking care of one's body is interconnected with taking care of the planet.2
Personal Philosophy
Sara emphasizes the importance of self-care and maintaining a positive mindset. She advocates for:
- Prioritizing sleep, proper hydration, and nutrition
- Investing in friendships and human relationships
- Developing a positivity practice to overcome self-doubt and imposter syndrome2
Work-Life Balance
Sara maintains a morning routine that includes:
- Getting outside
- Physical activity
- Taking a GEM vitamin
- Journaling
- Enjoying matcha or coffee2
She also values spending time in nature without digital devices as a way to recharge and stay connected to her mission.2
Sara Cullen's approach to business and life reflects a holistic view of health, combining personal well-being with environmental stewardship through her work at GEM.