Saptarshi Nath

Helping 250 brands around the 🌎 increase profitability with data and AI | Formerly: DTC entrepreneur | Big-data consultant | VC

Saptarshi N. is the founder of Airboxr, a platform aimed at assisting DTC founders and marketers in quick decision-making by streamlining the report creation process.

With a background in working with over 300 deep-tech founders at Entrepreneur First, Saptarshi has extensive experience in launching VC-fundable startups in various sectors such as AI, security, life sciences, and fintech.

As a coach, Saptarshi guides founders on crucial aspects like problem identification, solution development, market analysis, customer acquisition, financial modeling, and fundraising strategies.

His entrepreneurial journey includes co-founding Overcart.com, an e-commerce platform with a significant annual sales run rate and venture funding. Saptarshi led product launches, operational expansions, team growth, and revenue generation efforts across multiple successful ventures.

Before venturing into entrepreneurship, Saptarshi spent seven years as a Management Consultant, specializing in advising clients on strategies for entering emerging markets.

He holds a Masters in International Business from Delhi School of Economics, a B.Sc in Mathematics (Hons) from Hindu College (University of Delhi), and has studied at Apeejay School and Don Bosco School.

Saptarshi has held various roles in organizations like Airboxr, SG Founders Community, Entrepreneur First, Overcart, and CEB (now Gartner), showcasing his diverse expertise and leadership skills in entrepreneurship, coaching, consulting, and research.

Highlights

Oct 9 · twitter

BFCM is here, I hope you’re NOT doing the customary 30% off site-wide and calling it a day!

You can do so much more.

Your CAC will increase during #BFCM.

Not surprising, considering this is a tentpole event for every brand in #DTC.

So what should you do?

Focus on making the most of your increased CAC. The lowest hanging fruit is to create exclusive BFCM bundles.

Easy to say: but how do we know which products to bundle together… right?

Use Market Basket Analysis to identify the products that go together. It’s a statistical methodology to help uncover purchase patterns… including overlap in SKU purchase behaviors.

You don’t need to be a statistician to run this analysis.

In this video, I go over how you can run the analysis with a single click and how to interpret the data from the analysis.

Try it out yourself using Airboxr: https://t.co/yNsGypsR5L