Santina Farinella

Santina Farinella is a seasoned professional with extensive experience in senior marketing and commercial roles at prominent companies like Ryanair and Hostelworld.

She transitioned to a Co-Founder role in a machine learning startup, Unravel, where she developed and sold enterprise SaaS QA products, collaborating with major software development teams in the US.

With a background in ecommerce, marketing, analytics, and sales functions, Santina has a deep understanding of revenue-critical user journeys, benefiting brands including Dropbox, Hertz, and The Irish Times.

Currently, as a CX Principal Solution Engineer at Oracle, she leverages her expertise to pitch multi-product solutions to organizations, aiming to enhance customer engagement and conversion.

Her educational background includes studies in marketing, business finance, and Italian literature from reputable institutions like Michael Smurfit Graduate Business School and University College Dublin.

Santina has held key positions at organizations like Shopify, Oracle, Unravel, Tweak.com, Hostelworld.com Ltd, and Ryanair, demonstrating her versatility and success across various industries and functions.