Santina Farinella

Santina Doherty is a seasoned professional with a rich background encompassing senior roles in renowned companies like Ryanair and Hostelworld. With a career spanning diverse industries such as Technology, SaaS, Travel, and E-commerce, she has collaborated with exceptional teams in sales, marketing, product development, and software engineering.

Having held cross-functional positions, Santina has honed her expertise in understanding the intricacies of sales and marketing in the digital realm. Noteworthy achievements include spearheading the development of Ryanair.com into a platform generating hundreds of millions in partnerships and optimizing user pathways for enhanced customer experiences across EMEA regions.

During her tenure at Hostelworld, she played a pivotal role in expanding revenue streams by introducing ancillary travel services, elevating the brand's reputation as a leading provider of online budget accommodations. This success laid the foundation for her venture into Unravel Analytics, where she provided digital analytics services to renowned brands like Dropbox, Hertz, Brown Thomas, and The Irish Times.

Santina's entrepreneurial spirit led her to co-found Unravel, a machine learning startup that created and marketed two enterprise SaaS QA products. By collaborating with prominent software development teams at companies like Uber, Twilio, Hewlett Packard, IBM, and Google 360, she solidified her position as a visionary leader in the tech industry.

Currently, Santina is leveraging her extensive expertise in data-driven user journeys to facilitate the launch of SaaS services catering to pharmacy organizations in Canada, the UK, and Ireland.

Her educational journey includes studies at Maria College, the Irish Management Institute (specializing in Business and Business Finance), the Esa Business School (majoring in Marketing), and the University College Dublin (earning a Master of Arts in Italian Literature and degrees in Commerce, Business, and International Commerce).