Santiago Sinisterra

Santiago Sinisterra is a seasoned marketing executive with over 10 years of experience in brand and marketing strategy.2 He currently holds the position of Head of Brand Marketing at Nuro, a company focused on future mobility and autonomous technology.24

Background and Education

Santiago graduated from Berklee College of Music in 2010 with a major in Music Production & Engineering.1 His principal instrument was voice. This musical background has influenced his approach to marketing, as he believes his Berklee education provided him with valuable skills that translate well into his current career.1

Career Progression

After graduating from Berklee, Santiago initially worked in the music industry for about 6 years. He spent 2 years as an assistant to a composer in Miami and then worked as a gigging musician.1 However, facing financial challenges due to student debt, he decided to transition into marketing.

Santiago's marketing career began at Zooka Creative, a marketing agency in San Jose, California. He started as a temporary contractor doing videos and quickly progressed to account management and eventually became the Director of Marketing Strategy.1

Current Role and Expertise

As the Head of Brand Marketing at Nuro, Santiago leverages his extensive experience in brand and marketing strategy, particularly in the realms of future mobility startups and consumer technology.5 His role involves developing and executing marketing strategies for Nuro's autonomous vehicle technology and services.

Skills and Approach

Santiago's approach to marketing is influenced by his musical background. He views marketing campaigns as similar to music production, considering aspects such as logistics, feel, and audience communication.1 He emphasizes the importance of creativity and adaptability in marketing, skills he attributes to his musical education.

Personal Brand

On his LinkedIn profile, Santiago describes himself as a "Social Media & Content Strategist" with expertise in various areas including B2B and B2C marketing, consumer tech, InfoSec, SaaS, network/IT, and content curation.3 He maintains an active presence on LinkedIn, sharing insights and updates related to brand marketing and his work at Nuro.46

Santiago's unique career path, transitioning from music to marketing, has shaped his perspective on the value of diverse experiences in professional growth. He credits his musical education for providing him with a creative edge and problem-solving skills that have been instrumental in his marketing career.1