Suggestions
Mario DiMercurio
Director, Publishing & Integrations at 84.51°
Mario DiMercurio is the Director of Product - Platform Activation & Publishing at 84.51˚, a data analytics and marketing firm. He has been in this role since September 2022, overseeing the Publishing and Integrations domain, which includes managing the roadmap for data connections and delivery to activation platforms. His responsibilities also encompass ensuring alignment with the company's commercial objectives and the vision of its Media Platform.12
Before his current position, DiMercurio served as the Lead for Product Strategy and Innovation in Programmatic at 84.51˚ from February 2021 to September 2022. In that capacity, he focused on shaping the retail media industry through innovative product offerings for Kroger Precision Marketing. His earlier experience includes roles at PHD and Annalect, where he managed marketing systems and platform account management, respectively.1
DiMercurio was recognized as a Rising Star in Ad Tech by Business Insider in 2021, highlighting his impact in the industry.1 He is based in Traverse City, Michigan, and has a background that combines marketing technology and data-driven strategies.1
