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Santiago Lyon
Adobe - Content Authenticity Initiative -
Santiago Lyon is a seasoned media professional with over 35 years of experience in journalism, currently serving as the Head of Advocacy and Education for the Content Authenticity Initiative (CAI) at Adobe.1 In this role, which he has held since February 2021, Lyon leads efforts to combat misinformation and disinformation by promoting an open-source industry standard for determining the provenance of digital content.1
Career Highlights
Journalism Background: Before joining Adobe, Lyon had an illustrious career in photojournalism:
- He worked as a freelance photographer for Reuters in Spain from 1985 to 1987.1
- Lyon spent nearly 20 years with The Associated Press (AP), where he held various positions including:
Adobe Career: Lyon joined Adobe in October 2017 and has held several positions within the company:
- Director of Editorial Content (Photojournalism) for Adobe Stock (2017-2019)1
- Director of Business Development for Adobe Stock (2019-2021)1
- Current role as Head of Advocacy and Education for CAI (2021-present)1
Achievements and Recognition
Lyon is a highly decorated photojournalist, having received multiple prestigious awards throughout his career:
- World Press Photo First Place for Spot News in 19971
- Bayeux Prize for War Photography in 19971
- Associated Press Managing Editors Awards for top AP photographic performance in 1992 and 19991
Content Authenticity Initiative (CAI)
In his current role at Adobe, Lyon leads advocacy and education for the Content Authenticity Initiative, which aims to:
- Create an open-source industry standard for digital content provenance
- Provide tools for creators to claim authorship
- Empower consumers to evaluate the trustworthiness of digital media1
The initiative involves a community of over 1700 major media and technology companies working together to address the challenges of misinformation and disinformation in the digital age.1
