Santiago Lopez Heredia

Santiago Lopez Heredia is an international leader with a strong background in growing organizations through effective operational structures, digital technology implementation, and resolving organizational challenges across various countries and regulated industries.

He holds an Executive MBA from IE Business School and has also completed programs in Gamechangers, Leading Change and Innovation, and Grado, Derecho at Universidad Internacional de La Rioja (UNIR).

Santiago's professional experience includes key roles at BBVA such as Global Consumer Finance Auto - Solutions Leader, CMO for New Digital Initiatives, CMO for BBVA Italia, SVP Head of Digital Sales in the USA, and Global Digital Sales Senior Director across the USA and Mexico.

Prior to his tenure at BBVA, he held positions at PokerStars, bwin.party digital entertainment, Inversatil Internacional SL, Stminver Ltd, Nike, and Nike, where he honed his skills in marketing, digital sales, business development, and account management.

With a solid foundation in executive education and a diverse professional background in marketing and sales, Santiago Lopez Heredia emerges as a versatile leader with a wealth of experience in driving growth and innovation in competitive landscapes.