Sanj Surati

Sanj Surati is an award-winning digital creative with over twenty years of experience in the music, fashion, and luxury industries.

He began his career in the late 90s in the music business, focusing on e-commerce and social trends in the digital space.

Sanj has worked with digital start-ups targeting music industry professionals during the transition from physical to digital products.

His foray into luxury began when Burberry's Head of Music approached him for a show in Beijing in 2011, reaching over 120 million viewers, leading to collaborations with major luxury brands.

Specializing in leveraging technology for innovative live digital experiences, Sanj is known for creating captivating product launches and experiential events.

He has collaborated with renowned artists and facilitated groundbreaking projects with leading global brands, including the iconic 2Pac hologram at Coachella in 2012, winning accolades at Cannes Lions.

Sanj Surati is also the lead singer of a political rock band and has a penchant for scarves and trainers.

Notable projects in his portfolio include Magic Mirror installations for Charlotte Tilbury, impressive work with Dom Perignon, and delivering a record-breaking holographic installation for Alfred Dunhill in Shanghai.

In May 2017, Sanj established his own agency, Tiger Heart, marking a new chapter in his digital career.

His educational background includes a TEFL certification with Distinction from the International Open Academy and a Bachelor's Degree in Commercial Music with Honours from the University of Westminster.

Throughout his career, Sanj Surati has held various roles in reputable organizations, showcasing his expertise in creative technology consulting, digital innovation, music, and experiential production.