Sandy Terranova

Sandy Terranova is a seasoned direct marketing professional specializing in the niche real estate publishing sector. With a background in audience development, marketing operations, and direct marketing campaigns across various channels, Sandy brings a wealth of experience in areas such as copywriting, campaign analysis, budgeting, and analytics.

Having studied Bachelor of Arts in Journalism at California State University, Los Angeles, Sandy has honed her communication and media skills that have contributed to her success in the marketing field.

Currently serving as the VP of Marketing & Audience Development at Institutional Real Estate, Inc., Sandy has previously held roles such as Promotions and Special Projects at Cloutier Agency and Editorial Assistant at Women's Wear Daily. Her diverse experience has equipped her with a comprehensive understanding of the industry and various facets of marketing.

Sandy's expertise extends to marketing operations, fulfillment, database management using platforms like Multipub, FilemakerPro, SalesForce, Marketo, and WordPress. She is well-versed in website development, social media management, and B2B product marketing strategies.

With a strong foundation in journalism combined with hands-on experience in direct marketing and audience engagement, Sandy Terranova is a valuable asset in the realm of real estate publishing marketing.