Rubina Fillion

Rubina Fillion, known professionally as Rubina Madan Fillion, is the Director of Audience at The New York Times. She has an extensive background in audience engagement and digital strategy within journalism.

Professional Background

• Current Role: Rubina leads the audience initiatives at The New York Times, focusing on enhancing digital presence and engagement strategies.
• Previous Experience:
  • Director of Audience for Times Opinion: Before her current position, she managed a global team responsible for the digital distribution of opinion content at The New York Times.12
  • Founding Director of Audience Engagement at The Intercept: Here, she developed strategies for social media, analytics, and audience interaction.25

Education and Skills

Rubina has a strong foundation in journalism and digital media, having worked with notable organizations such as The Wall Street Journal and Columbia Journalism School. She is recognized for her expertise in data-driven audience engagement and innovation in media.34

Community Involvement

In addition to her professional roles, Rubina is an active member of the Online News Association (ONA) board, contributing to discussions on the future of journalism and audience engagement strategies.3

Her LinkedIn profile can be found under the username rubinamadan, where she shares insights related to her work and interests in AI initiatives within journalism.4