Sandy Sykora

Sandy Sykora is a versatile B2B marketing leader with a strong background in tech industries, boasting over 12 years of experience.

She excels in the Sales and Marketing nexus and has successfully managed and expanded high-impact Demand Generation and Sales Development teams.

Sandy is known for her data-driven marketing approach and expertise in customer acquisition strategies, with a keen interest in reporting, metrics, demand generation, and funnel optimization.

Her skill set includes Account Based Marketing (ABM), Demand Generation, B2B Marketing, and 6+ years of team management across Sales and Marketing functions.

She is proficient in Sales Operations, Marketing automation tools like Marketo, Hubspot, Pardot, as well as Salesforce administration and integration with marketing operations.

Sandy has advanced knowledge in web and social media analytics, project management, content and PR strategy development, SEO/SEM, and organizing digital media campaigns.

She has hands-on experience in product marketing, including competitor analysis, pricing strategies, and go-to-market planning.

Sandy Sykora's tech stack expertise covers Salesforce, Marketo, Pardot, Hubspot, Outreach.io, SalesLoft, Google Analytics, Google Ads, and other essential tools for marketing operations.

Her educational background includes an Honours Bachelor of Business Administration from Wilfrid Laurier University.

With a robust professional journey, from Director International Demand Generation at CarbonCure Technologies to various leadership roles in marketing and sales positions, Sandy has honed her skills and expertise across multiple domains.

She has a wealth of experience working with organizations like JUDI.AI, BlueCat, 500px, Leonardo Worldwide Corporation, and others, showcasing her adaptability and strategic prowess in diverse environments.