Christopher Rodriguez

Chris Rodriguez is a seasoned marketing professional with over 20 years of experience in the industry.1 He currently holds the position of Sr. Marketing Operations Manager at Rippling, a role he started in early 2022.2

Professional Background

Chris has a strong background in B2B SaaS marketing, with expertise in several key areas:

• Demand generation
• Marketing operations
• B2B marketing strategy
• Content creation
• Marketing technology

Prior to joining Rippling, Chris was the CEO of iExcel, a B2B SaaS-focused demand generation and marketing operations agency based in the greater Washington, DC area.14 His experience spans working with over 30 startups across various funding stages, helping them generate brand awareness, web traffic, signups, downloads, and ultimately, customers and revenue.1

Skills and Approach

Chris describes himself as a "marketing and sales ecosystems architect" who is focused on data-driven growth.3 He emphasizes the importance of measurable performance in digital marketing, but also recognizes the value of targeted awareness campaigns.1 Some of his preferred tactics include:

• Display advertising for audience targeting
• Social messaging for high engagement rates
• SMS marketing (used cautiously due to its sensitive nature)

Current Role and Location

As of the most recent information available:

• Current Position: Sr. Marketing Operations Manager at Rippling2
• Location: Based in the Washington DC-Baltimore area4

Chris's LinkedIn username is chrisrodriguezsalesmarketing, as mentioned in the query. His professional profile showcases his expertise in marketing strategy, demand generation, and marketing operations, aligning with his current role at Rippling.5