Sandy Ghuman

Sandy Ghuman is a highly experienced professional with a solid background in digital marketing and data technology spanning over two decades.

Having worked at renowned companies like Yell, Experian, Sky, and currently as the Managing Director at Silverbullet Data Services, Sandy excels in leveraging data and technology to personalize consumer experiences.

Sandy's expertise lies in driving digital targeting capabilities, audience management, and understanding the marketing and advertising cloud marketplace.

She joined SilverBullet in 2019 to lead their global data strategy division, bringing a wealth of knowledge to enhance the data strategy and implementation for all clients.

During her tenure at Sky, Sandy was instrumental in enhancing digital and social targeting capabilities, owning audience management within Sky's Data Management Platform, and integrating various adtech and martech solutions.

Passionate about personalization, Sandy actively shares her insights at industry events such as Adobe Summits, Forrester Digital Transformation Forum, Mediatel The Future of Brands, and more.

Sandy's upcoming speaking engagements include Technology For Marketing, OSX London, AI World Congress, and Digital Leadership Forum in Vienna.

Apart from her professional accomplishments, Sandy also serves as a judge for the Digiday Marketing and Advertising Awards Europe and was appointed as a Sky Forum Rep to represent her colleagues.

With a diverse background encompassing roles like Managing Director, Senior Vice President Data Strategy, Audience Targeting Capabilities Consultant, and various managerial positions across leading organizations, Sandy Ghuman's professional journey reflects a strong commitment to data-driven marketing excellence.