Umberto Torrielli

Umberto Torrielli is a prominent figure in the digital marketing and data technology sectors, currently serving as the Co-Founder and Chief Strategy Officer at both Silverbullet and 4D: Contextual Outcomes Engine. With over 15 years of experience, Torrielli has established himself as an expert in contextual targeting and advertising technologies.

Professional Background

• Co-Founder of Silverbullet: Torrielli co-founded Silverbullet Data Services in 2016, a company that specializes in providing advanced data solutions and programmatic services. Under his leadership, Silverbullet has become known for its innovative approaches to data management and advertising strategies.12
• Role at 4D: As part of his work with Silverbullet, he also plays a crucial role in the development of 4D, which focuses on privacy-first contextual targeting solutions. This platform aims to deliver effective advertising while respecting consumer privacy, especially in a landscape increasingly moving away from cookie-based tracking.23

Expertise

Torrielli's expertise lies in:

• Digital Marketing: He has extensive knowledge of the digital marketing landscape, particularly in leveraging first-party data for contextual targeting.
• SaaS Implementations: He has successfully managed numerous migrations and implementations of Software as a Service (SaaS) solutions across various technology stacks, showcasing his technical proficiency in customer data management.14

Previous Experience

Before founding Silverbullet, Torrielli held significant roles at several organizations:

• FreeWheel: Worked for two years at this technology platform focused on broadcasting.
• BlueKai: Spent nearly four years at this leading marketing cloud and data management platform, which is now owned by Oracle.1

Contributions to the Industry

Torrielli is recognized for his thought leadership in the field of contextual intelligence and has participated in various discussions regarding the future of advertising without third-party cookies. He advocates for advanced contextual solutions that enhance brand safety and consumer trust.45

In summary, Umberto Torrielli is a key player in shaping the future of digital marketing through innovative technologies that prioritize consumer privacy while delivering effective advertising solutions.