Sandra Ugelstad is a driven professional serving as the Daglig Leder, founder, and producer at Show de Vida, a company specializing in providing dance, acrobatics, music, and singing performances for corporate events, cultural gatherings, and TV productions in both domestic and international markets for over a decade.

As the head of Show de Vida, Sandra Ugelstad operates as a cultural bridge-builder and leads a team that executes approximately 200 productions annually, showcasing their expertise and skills in stage arts.

With a rich educational background, Sandra Ugelstad has studied at prominent institutions like Stabekk High School, Bårdar Dance Academy, Spin off/Oslo Culture, and Music School, Enforex, Høyskolen Kristiania, and Centro Universitario EUSA, obtaining Bachelor's degrees in Tourism, Relationship Management, and Management.

Sandra Ugelstad has been actively involved in various professional roles, including being the former Founder and CEO of Samba Ladies, Office Manager at Enfo Energy, Information Officer at VisitOSLO, and held positions at Radisson Blu Scandinavia Hotel, Oslo, like HR Coordinator and receptionist.