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Lindsay McCormick
CEO & Founder at Bite - Toothpaste Bits
Lindsay McCormick is the Founder and CEO of Bite, a company that produces sustainable and eco-friendly oral care products. Here are some key details about her:
Professional Background
Lindsay started her career in the television industry, working as a producer for various networks and production companies:
- She was a Show Producer and Integration Producer at Pie Town Productions, working on HGTV shows like House Hunters and Flip or Flop.2
- She also had roles as a Segment Producer, Casting Producer, and Associate Producer for different production companies.2
Founding Bite
In November 2016, Lindsay founded Bite, initially called "Bite - Toothpaste Bits".2 The company's mission is to create sustainable alternatives to traditional personal care products, with a focus on eliminating plastic waste.
Key motivations::
- Concern about the environmental impact of plastic toothpaste tubes
- Desire to create healthier, more sustainable oral care options2
Company Growth and Success
Under Lindsay's leadership, Bite has grown into a multimillion-dollar company:
- The company started with toothpaste tablets and has expanded to other eco-friendly personal care products.3
- Bite's products are designed to eliminate plastic waste, addressing the issue of billions of toothpaste tubes ending up in landfills and oceans annually.3
Entrepreneurial Approach
Lindsay bootstrapped Bite from the beginning, using skills from her previous career and personal savings to fund the company's growth.3 She has emphasized:
- Prioritizing product quality and development
- Clearly communicating the company's values and mission
- Leveraging skills from her previous career in television production3
Media Appearances
Lindsay has gained recognition for her entrepreneurial journey:
- She appeared on the TV show Shark Tank, though she ultimately decided not to accept offers from investors.14
- Her story has been featured in various media outlets, highlighting her transition from TV producer to sustainable entrepreneur.1
Lindsay McCormick's journey with Bite showcases how a passion for sustainability can be transformed into a successful business, demonstrating the potential for small brands to drive significant change in their industries.
