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    Sandeep Raj

    CXO AG1 | Consumer Tech | Ex-Alibaba | Ex-Amazon

    Sandeep Raj is a seasoned executive who currently serves as the Chief Commercial Officer (CCO) and Chief Financial Officer (CFO) for the Asia-Pacific (APAC) region at AG1, formerly known as Athletic Greens.14 AG1 is a wellness brand that focuses on supporting gut health, immunity, energy, recovery, and overall well-being.3

    Career History

    Prior Experience::

    • Senior Vice President of Growth at Lazada in Southeast Asia
    • Business Head at Singtel's OTT platform Hooq
    • Part of the launch team for Amazon India
    • VP and founding team member at iprice group

    Current Role at AG1:: Raj joined AG1 in 2023 to bolster its leadership team.1 His responsibilities include:

    • Nurturing and expanding existing markets
    • Venturing into new territories across the APAC region
    • Promoting AG1's science-driven approach to foundational nutrition
    • Building communities of health and fitness-focused individuals
    • Spreading awareness of overall healthy well-being2

    Expertise and Achievements

    Sandeep Raj has a strong background in:

    • Digital marketing and growth strategies
    • Strategic partnerships and business development
    • Financial planning and analysis
    • Team building and management

    During his tenure at Lazada, Raj successfully established and managed digital channels to grow revenue and increase customer engagement.1 At Hooq, he managed day-to-day business operations for four markets and a team of over 70 people, while also handling annual budget planning and financial reporting.2

    Vision and Motivation

    Raj is passionate about empowering individuals to take ownership of their health. He sees AG1 as an opportunity to make a significant impact on health outcomes in the APAC region, where life expectancies are generally lower compared to developed countries.1 His goal is to bring AG1's products to as many APAC countries as possible and help people build daily healthy habits.2

    Highlights

    Sep 20 · essecapac.blog
    Shaping Future Business Leaders: Highlights from the ESSEC ...
    Shaping Future Business Leaders: Highlights from the ESSEC ...
    Sep 17 · theorg.com
    AG1 - The Org
    AG1 - The Org
    Sep 13 · campaignasia.com
    Former Lazada and Amazon senior exec joins Athletic Greens | News
    Former Lazada and Amazon senior exec joins Athletic Greens | News

    Related Questions

    What are Sandeep Raj's key achievements at Lazada?
    How did Sandeep Raj contribute to the launch of Amazon India?
    What strategies did Sandeep Raj use to grow revenue at Lazada?
    How does Sandeep Raj plan to expand AG1's presence in the APAC region?
    What inspired Sandeep Raj to join AG1?
    Sandeep Raj
    Sandeep Raj, photo 1
    Sandeep Raj, photo 2
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    Location

    Singapore