Sandeep Raj

Sandeep Raj is a seasoned executive who currently serves as the Chief Commercial Officer (CCO) and Chief Financial Officer (CFO) for the Asia-Pacific (APAC) region at AG1, formerly known as Athletic Greens.14 AG1 is a wellness brand that focuses on supporting gut health, immunity, energy, recovery, and overall well-being.3

Career History

Prior Experience::

• Senior Vice President of Growth at Lazada in Southeast Asia
• Business Head at Singtel's OTT platform Hooq
• Part of the launch team for Amazon India
• VP and founding team member at iprice group

Current Role at AG1:: Raj joined AG1 in 2023 to bolster its leadership team.1 His responsibilities include:

• Nurturing and expanding existing markets
• Venturing into new territories across the APAC region
• Promoting AG1's science-driven approach to foundational nutrition
• Building communities of health and fitness-focused individuals
• Spreading awareness of overall healthy well-being2

Expertise and Achievements

Sandeep Raj has a strong background in:

• Digital marketing and growth strategies
• Strategic partnerships and business development
• Financial planning and analysis
• Team building and management

During his tenure at Lazada, Raj successfully established and managed digital channels to grow revenue and increase customer engagement.1 At Hooq, he managed day-to-day business operations for four markets and a team of over 70 people, while also handling annual budget planning and financial reporting.2

Vision and Motivation

Raj is passionate about empowering individuals to take ownership of their health. He sees AG1 as an opportunity to make a significant impact on health outcomes in the APAC region, where life expectancies are generally lower compared to developed countries.1 His goal is to bring AG1's products to as many APAC countries as possible and help people build daily healthy habits.2