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Tim Harrington
CEO, APAC at Athletic Greens
Tim Harrington is the CEO for Asia Pacific at AG1 (Athletic Greens), a wellness brand that produces nutritional supplements.12 He is based in Singapore and has been leading AG1's expansion efforts in the Asia-Pacific region.46
Professional Background
Tim Harrington has significant experience in the health and wellness industry. At AG1, he has been instrumental in:
- Overseeing the company's growth and market expansion in Asia-Pacific
- Leading strategic initiatives, including the recent launch of AG1 in Taiwan and Hong Kong5
- Appointing key executives, such as Sandeep Raj as the chief commercial and financial officer for the region1
Company Overview
AG1, also known as Athletic Greens, is a high-growth startup that provides natural health supplements.3 Some key points about the company include:
- Founded in 2010
- Headquartered in the USA
- Employs approximately 391 people
- Raised $115 million in venture capital funding in January 2023, reaching a valuation of $1.2 billion
- Focuses on providing comprehensive daily nutrition through products like their flagship "Little Green Powder"
Leadership Approach
Under Tim Harrington's leadership, AG1 in Asia-Pacific has been:
- Expanding into new markets across the region
- Focusing on raising awareness about nutrition and health to improve health outcomes
- Leveraging influencer collaborations and podcasts as part of their marketing strategy
Tim Harrington's role as CEO for Asia Pacific at AG1 involves nurturing existing markets while also exploring opportunities in new territories across the region.1
Highlights
Sep 13 · campaignasia.com
Former Lazada and Amazon senior exec joins Athletic Greens | News
Nov 3 · brandinginasia.com
Athletic Greens Appoints BBH China as its Creative Agency