Samantha Zabell

Samantha Zabell is an experienced Audience Development Manager known for her success in growing audiences on various platforms and collaborating with editors to create engaging content strategies using data-backed insights.

With a background in Journalism from Northwestern University, Samantha has honed her skills across different roles in prominent organizations, most recently serving as the Senior Manager of Audience and Content Strategy at Medium.

Her expertise extends to social platforms, marketing technology, editorial strategies, and problem-solving, making her a valuable asset in the media and content industry. Samantha's experience includes hosting a podcast with Panoply Media, pitching and researching content, and contributing to well-known publications such as Real Simple, Meredith Corporation, and GoodHousekeeping.com.

Samantha Zabell's career journey showcases a progressive trajectory, from roles as a Web Intern at Seventeen Magazine to her current position at Medium, where she continues to bring innovation and audience growth to the forefront of her work.