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Samantha Payne
I help clients solve key business problems and optimize brand performance by turning insights into brand growth strategies
Samantha Payne is the Head of Insights at KLA, a position she started in 2023.2 Based in Cape Town, South Africa, she brings extensive experience in qualitative research and insights to her role.13
Professional Background
Samantha specializes in helping businesses and professionals conduct qualitative research that leads to increased conversions and sales.1 Her expertise includes:
- Innovative research methods
- Social intelligence techniques
- Providing actionable insights
Career History
Prior to joining KLA, Samantha held positions at Ipsos, a global market research company.3 This experience has likely contributed to her comprehensive understanding of market research and consumer insights.
Skills and Expertise
Samantha is known for her ability to:
- Conduct qualitative research
- Develop innovative research methodologies
- Translate research findings into actionable business insights
Her work aims to help businesses make informed decisions based on consumer behavior and market trends.
Leadership Perspective
As a leader in her field, Samantha acknowledges the importance of self-awareness. She has noted that all leaders have "blind spots," suggesting a commitment to continuous learning and improvement in her role.2
Samantha Payne's LinkedIn profile can be found under the username samantha-payne-b4ab009a, where more details about her professional experience and accomplishments may be available.
