Samantha Howe

Board Advisor/ CMO/ VP Marketing Ex Modern Animal/Grove Collaborative Igniting Business Transformation through Innovative Marketing for consumer facing brands

Samantha Howe is an experienced marketing professional with a diverse background in brand marketing, digital marketing, and content strategy. She has held several notable positions throughout her career:

Current Role

Samantha Howe is currently the VP of Marketing at Modern Animal, based in Park City, Utah.3 In this role, she is actively seeking to expand her team, recently posting about an opening for a Director of Growth Marketing to support the company's national scale efforts.2

Previous Experience

Grove Collaborative: Samantha previously served as the VP of Brand Marketing at Grove Collaborative, a certified B Corp specializing in natural home and personal care products.1 During her tenure, she:

Oversaw all aspects of the Grove brand, including partnerships, experiential marketing, community engagement, and social marketing
Led the company's influencer program
Created Grove's first design collaboration with interior designer Jeremiah Brent
Built highly engaged social channels to grow brand awareness and customer loyalty1

Consulting Work: Prior to her role at Grove, Samantha ran her own consultancy in San Francisco, providing digital marketing solutions for high-profile clients such as Google, Acceleration Partners, Bacardi, Capital One, and Hershey's.1

International Experience: Samantha spent over 7 years working in London, holding positions at Mediacom and Sony Music. During this time, she focused on creating entertainment partnerships between major brands and artists.1

Personal Background

Originally from the United Kingdom, Samantha now resides in San Francisco with her husband, three children, and a dog.1

Entrepreneurial Ventures

Samantha is also the founder of Howe Social, a company that provides brands with strategic insights and tools to grow their online presence and audiences.4

Samantha Howe's diverse experience in marketing, coupled with her roles at both established companies and startups, has positioned her as a respected marketing strategist and board advisor in the industry.