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Megan Moran
Senior Manager Influencer Marketing
Megan Moran is currently the Senior Manager of Influencer & Social Media Marketing at Lalo, a role she has held since July 2023. Based in Sausalito, California, she has over seven years of experience in influencer marketing, specializing in building successful programs and campaigns across direct-to-consumer (DTC) and retail sectors.
Professional Background
- Current Position: Senior Manager, Influencer Marketing at Lalo (July 2023 - Present)
- Previous Roles:
- Influencer Marketing Consultant (Freelance) since March 2023
- Client Staff Coordinator at North of Nine Communications (January 2015 - December 2015)
- Copy Editor at BlogHer (January 2014 - January 2015)
- Intern at Cumulus Media (June 2013 - August 2013)
Skills and Philosophy
Megan emphasizes the importance of influencers as brand advocates, believing they play a crucial role in distinguishing brands and fostering advocacy. She has a strong focus on cross-collaboration within marketing teams to develop cohesive go-to-market strategies and manage campaign budgets effectively.1