Samantha Dawkins Orihuela is a seasoned brand transformation artist with a passion for customer experience. With a Bachelor's Degree in Business Administration and Arts from Brenau University, Orihuela has honed her skills through a successful career that has spanned several prestigious organizations. Orihuela has worked as Vice President of Client Experience and Marketing Communications at ADP, where she capitalized on her expertise in understanding the Voice of the Customer to build unique experiences that advanced business by building brands. Prior to her work with ADP, Orihuela served as Vice President of Client Strategy and Advocacy at the same company. Orihuela has also held various directorial positions, including Vice President of Brand and Communication at Pruitthealth, along with Director of Brand Marketing, Manager of Marketing and Branding, and Manager of B2B Marketing at Caesars Entertainment Corporation. With a depth of experience garnered throughout her career, Orihuela possesses an unmatched ability to understand customer needs, building brand experiences that drive business success while playing a vital role in every story.