Paul E Longenderfer

Paul E Longenderfer is a well-experienced marketing and product management professional with an extensive background in new business development. With proven expertise in developing effective branding, sales, and marketing strategies, he is an expert in optimizing customer experiences and driving results in targeted channels including digital, direct mail, and cross-selling. Paul has a demonstrated core competency in Product Management, Product Branding, Customer Loyalty, and Retention Marketing, B2B, and B2C Marketing, and New Business Development. Paul is a graduate with a Master of Business Administration (MBA) in Marketing from Fordham Gabelli School of Business, a Certificate in Leadership Excellence from Harvard Business School, and Bachelor's of Science in Business Administration (BSBA) in Finance from Shippensburg University of Pennsylvania. He has held several leadership positions, including Director Global Product Strategy at Visa, Director Product Management - Small Business B2B Credit Cards at American Express, and Manager of Strategic Partnerships at New Holland Concrete.