Samanta Giuliani

Samanta Giuliani is an experienced strategy and data professional in the advertising and media industry. She has held several key positions:

1. Executive Strategy Director at The Story Lab (part of dentsu)14
2. Strategy & Data Director at The Story Lab (dentsu)1
3. Managing Partner & Chief Strategy Officer at SBAM Creative Agency (as of April 2024)4
4. Co-Founder & Managing Director at The POP (December 2022 - April 2024)4

With over 13 years of experience, Samanta has worked in various agencies including Zodiak Active, AKQA, DLV BBDO, and MRM McCann.1 She specializes in content, digital strategy, and strategic planning. At The Story Lab, she focused on the intersection of content, strategy, and media.1

Samanta is also involved in industry leadership roles:

• Board member of ADCI Italy1
• Lecturer for professional schools1
• Jury member for prestigious advertising awards, including WARC Awards for Media 20211 and Cannes Lions 20223

Her expertise spans brand strategy, data analytics, and integrated marketing campaigns across various industries.12