Sam Winterson

Sam Winterson is the Innovation Consulting Director at Salesforce, where he focuses on digital transformation and customer engagement, particularly in the retail sector. He has been with Salesforce since November 2020, initially serving as the Innovation Lead for Salesforce.org before transitioning to his current role in February 2022. In this capacity, he works with a variety of industries including retail, consumer goods, travel, telecommunications, and media, leveraging Salesforce's Ignite team to drive customer-centered transformation journeys through a structured 4D approach: Define, Discover, Dare, and Do.12

Professional Background

• Salesforce: In his current role, Winterson leads projects that help organizations innovate and implement digital transformation strategies. His previous experience includes significant contributions to nonprofit organizations through Salesforce.org, where he facilitated innovation and digital transformation discussions.1
• Waitrose & Partners: Before joining Salesforce, Winterson was involved in loyalty transformation initiatives at Waitrose, overseeing the development of data capabilities and loyalty schemes. He played a key role in strategic decisions regarding sustainability practices within the company.1
• emnos: He also served as the Global Head of Media at emnos, where he established targeted media propositions across various markets and led client engagement strategies.1

Expertise

Winterson is recognized for his expertise in loyalty marketing, big data, and AI, with over 20 years of experience in marketing across agencies and consulting roles. His work emphasizes design thinking and customer-centric approaches to drive innovation and engagement strategies.3

Education

He has also participated in specialized programs such as the Salesforce Marketing Week Mini MBA with Mark Ritson, further enhancing his skills in marketing strategy and innovation.1

Overall, Sam Winterson is a prominent figure in digital transformation within Salesforce, leveraging his extensive background to foster innovation across various sectors.