James Gough

James Gough is a seasoned product leader with a keen interest in new technology and a strong focus on customer-centric UX and design. With a background encompassing all facets of the product lifecycle, he has led small teams in the creation and launch of new products as well as managed large digital teams dedicated to optimizing e-commerce solutions. James's expertise includes Digital Product Management, Human-Centred Design, Service & Proposition Design, Product & Business Strategy, Leading Cross-Functional Teams, Agile & Lean Methodologies, and P&L Management. He holds qualifications in Product Management from General Assembly and User Experience Design from Udacity, aside from having studied at Bulmershe School. Previously, he held key positions at renowned organizations such as Head of Digital Development at Waitrose & Partners, Product and Innovation Lead at JLP Ventures within the John Lewis Partnership, Digital Proposition Manager at Waitrose, Digital Product Manager at Waitrose, and various roles at Direct Wines including Digital Customer Experience Manager, User Experience Manager, and Web Designer.