Sam Trotter

Sam Trotter is a digital marketing leader in the hospitality industry with an impressive professional background. He currently serves as the Head of Digital Marketing at The Indigo Road Hospitality Group.12

Professional Highlights::

• Transformed the digital presence of The Indigo Road, driving record revenues and profits12
• Grew email subscriber database by 625% in two years2
• Opened multiple restaurant and hotel concepts, including Skyline Lodge, Brasserie La Banque, and Oak Steakhouse Highlands2
• Previously led Charlestowne Hotels' portfolio, driving 75% of business through direct bookings13

Education and Skills::

• Graduated from Northeastern University Magna Cum Laude with a BSIB in International Business, Entrepreneurship, and French2
• Fluent in French (professional working proficiency) and basic Spanish2
• Holds multiple Salesforce and Google certifications2

Personal Life:: Outside of work, Sam enjoys canoeing through marshes, running on the beach, and grilling while spending time with his wife Kate and their two children.13 He is also a sought-after speaker at industry conferences, known for his insights on marketing and technology for independent brands.1

Career Journey:: Sam has been in the hospitality industry since 2006, when he opened a Conde Nast "Hot List" boutique resort in South Beach. His experience spans major cities like Atlanta, San Francisco, and London, as well as smaller markets such as Charleston, SC and Asheville, NC.13