Joanne Lee

Joanne Lee is a seasoned brand strategist, experience designer, and communications specialist with a strong focus on helping organizations define, embody, and deliver on their purpose.

With a background in brand strategy, customer and employee experience design, change management, and organizational culture development, Joanne collaborates with clients across various industries such as technology, telecommunications, financial services, CPG, healthcare, pharmaceutical, and energy/utilities.

Her expertise includes brand strategy and management, customer and employee experience design, change management, organizational culture development, marketing strategy, content and communications strategy, storytelling, writing, messaging strategy, market research, customer segmentation, business development, proposal writing, and group facilitation.

Joanne Lee holds a Bachelor of Arts degree with Honors in Business and Industrial Relations from the University of North Carolina at Chapel Hill.

She has held several key roles in reputable organizations, including Director of Workforce Strategy at North Highland, Director of Brand Strategy & Experience Design at Sparks Grove, Senior Manager of Brand and Marketing Strategy at Sparks Grove, Director of Brand Strategy & Development at Brandsymbol, and Communications & Brand Strategy Consultant at J Lee Consulting.

Joanne's professional journey also includes positions as a Senior Consultant at Genesis Strategic Business Consultancy and Senior Marketing & Branding Consultant at Monigle.