Sam Saltis

Sam Saltis is the Founder and CEO of Core dna, a digital experience platform designed to assist digital teams in building and optimizing complex websites with minimal coding. He has over 30 years of experience in technology solutions across various sectors, including government, business, and tourism. His educational background includes the MIT Entrepreneurial Masters Program and an MBA from Melbourne Business School, reflecting his strong foundation in both technology and business management.16

Under Sam's leadership, Core dna has evolved from a digital agency based in Melbourne to a global SaaS platform with operations in the United States and Europe. The company focuses on providing affordable and adaptable solutions for businesses of all sizes, emphasizing a client-centric approach that prioritizes understanding customer needs before product development.24

Sam's entrepreneurial journey includes significant international experiences, having worked in diverse markets such as India and the U.S. He advocates for building trust through relationships rather than competition, which aligns with Core dna's philosophy of limiting client intake to ensure quality service.56 His vision for the company includes plans for global expansion and innovative business models that cater to evolving market demands.23

In summary, Sam Saltis is a prominent figure in the tech industry, recognized for his contributions to digital transformation through Core dna, where he continues to drive innovation and client success.