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Sam Rhodes
Group Innovation Director at Asahi Europe & International
Sam Rhodes is the Group Innovation Director at Asahi Europe & International, a role in which he focuses on driving innovation across the company's portfolio of brands. He is based in Woking, England, and has extensive experience in marketing and brand management within the beverage industry.
Professional Background
- Current Position: Group Innovation Director at Asahi Europe & International.
- Previous Role: Marketing Director at Asahi UK, where he was responsible for consumer and trade marketing as well as new product development (NPD) delivery.134
- Education: He holds a BSc Hons degree from the University of the West of England, with a background in geography and environmental management.2
Contributions
Rhodes has been instrumental in launching innovative products, such as the alcohol-free version of Asahi Super Dry, aligning with consumer trends towards healthier drinking options. His insights into market dynamics have helped shape Asahi's strategic direction, particularly in expanding its portfolio to include low and no-alcohol beverages.13
Networking
On LinkedIn, Rhodes is well-connected, boasting over 500 connections, which reflects his active engagement in the industry.2
