Sam Rhodes is a highly experienced marketing professional with a background in geography and environmental management. He holds a BSc Hons degree from the University of the West of England and attended Churcher's College. With over a decade of experience in marketing and sales, he has held several key leadership roles in the beer and beverage industry. He currently serves as the Marketing Director at Asahi UK and has previously served as the Director of Customer Development, Field Sales, and Customer Marketing at the same company. Prior to that, he worked at Miller Brands (UK) Ltd, where he was the Customer Marketing Manager-Off Trade, Trade Marketing Portfolio Manager and Trade Marketing Manager. He also gained experience working as a Development Team Manager at Red Bull Distribution Company.

With his impressive professional background, Sam boasts of excellent skills in leadership, marketing, sales, trade marketing, customer development, and field sales. As a result, he has developed a keen interest in the beer and beverage industry, where he continues to drive innovation and growth.