Dennis Nijenhuis is a highly seasoned professional with a diverse skill set and extensive experience in the beer and beverage industry. After completing his VWO-degree in Economics and Society, he received his Bachelor's degree in Economics and Management from the Rijksuniversiteit Groningen. He then went on to pursue his Master's in Marketing Management, Marketing Research, Economics, Finance and Accouting, HRM, Law for Economists at the University of Groningen.

Nijenhuis has had a successful career with Koninklijke Grolsch, where he has worked in several key roles over the years, including Revenue Manager, Insights Manager, Key Account Manager Retail, and currently Head of Category Strategy. Prior to joining Koninklijke Grolsch, Nijenhuis worked as a Commercieel Analist at C1000.

As Head of Category Strategy, Nijenhuis leads the development and implementation of category strategies for Grolsch's beer brands in the Dutch market. He is highly skilled in driving business growth, developing and executing strategic plans, and optimizing category management. He brings a wealth of knowledge in insights, revenue management, marketing research, economics, finance, and more.

Overall, Dennis Nijenhuis has a strong passion for the beer and beverage industry, and his experience and expertise are invaluable assets to any organization.