Sam Meikle

Sam Meikle is the Founder and Director of Spark the Difference, a consultancy focused on improving health and social care experiences through human-centered design and engagement strategies. Established in 2016, the organization aims to rekindle humanity in public services, helping decision-makers understand and act on what matters to those receiving care.23

Background and Career

Sam's career spans various roles in healthcare and beyond, including significant positions in both central government and private sectors, such as Vodafone and the John Lewis Partnership. Her experience in these diverse environments has informed her approach to complex system design and stakeholder engagement. A pivotal moment in her career was driven by a personal experience with medical error, which intensified her commitment to enhancing patient experiences.23

Mission and Approach

At Spark the Difference, Sam leads initiatives that prioritize empathy, creativity, and rigorous analysis. The organization collaborates with NHS trusts, local authorities, and community organizations to revitalize services by focusing on genuine engagement with patients and professionals alike. Their mission emphasizes that often "the little things matter" in healthcare interactions.14

Skills and Recognition

Sam is recognized for her expertise in change management, project delivery, and strategic planning. She has been involved in national awards acknowledging the impact of her work in improving healthcare services.3 Her leadership style is characterized by warmth and engagement, making her a respected figure in her field.34