Sam Kitching

Sam Kitching is the Managing Partner at FRIDAY&, a company based in the United Kingdom.1 He is associated with Oxford Brookes University and has a significant presence on LinkedIn with over 3,000 followers and more than 500 connections.1

Professional Background

Sam Kitching has been involved in various aspects of the fitness and sports industry:

WIT Fitness:: In 2023, Sam was part of a deal where a majority stake was acquired in the WIT Fitness brand.2 This acquisition was aimed at bringing WIT back to market in partnership with Sam's brand house.25

FRIDAY&:: The company FRIDAY& is named after Sam's fondest memories over the last 10 years, as he often explains when asked about the story behind the name.6

Recent Activities

Sam Kitching has been actively involved in several professional engagements:

• In March 2024, he participated in a podcast with Jonny Rose, who subsequently joined the FRIDAY& team.3
• He spoke at PerformX Live in March 2023.2
• In February 2024, Sam shared what he described as the proudest moment of his career, involving a success story from the Dallaglio RugbyWorks program.4
• In August 2023, there was an advisory board announcement related to his work.5
• Most recently, in May 2024, Sam was involved in hosting the President of Civil Aerospace, Rob Watson, during a visit to the Washington Campus.7

Sam Kitching appears to be a well-connected professional in the fitness and sports industry, with a focus on brand development and partnerships. His work spans across various initiatives, from fitness brands to youth programs and corporate engagements.