Sam Crossman

Sam Crossman is a seasoned professional in the digital and e-commerce industry, with a career spanning back to the early days of multichannel retailing.

He has a passion for testing, creating, and adopting new technologies and tools to help brands leverage the latest digital and marketing strategies for business growth.

With experience working agency-side, for retailers, and with multiple brands, Sam has a diverse background in the industry.

His expertise lies in the beauty industry, where he has navigated the realms of consumer data, media formats, AI, and creating visually engaging consumer experiences.

Sam's career journey includes roles such as UK Chief Digital Officer at L'Oréal, UK Head of Digital Marketing at L'Oreal Paris, and various senior digital management positions within the L'Oréal group.

He also has experience in retail and campaign management, having worked for Boots UK in different capacities.

Sam holds a BSc (Hons) in Psychology from Nottingham Trent University and values giving back to causes focused on accessibility, sustainability, and equality.

On a personal note, he resides in East London with his family and is an advocate for sustainability, culture, and kindness.