Anne Guichard

Anne Guichard is the Global Chief E-Commerce Officer at L'Oréal, a role she has held since September 2020. In this position, she is responsible for orchestrating the company's strategy to achieve a 50% e-commerce share of its business. This includes overseeing both direct and indirect e-commerce operations, enhancing supply capabilities, and implementing technological enablers to support growth objectives.1

Professional Background

• Education: Anne studied at EDHEC Business School, where she developed her business skills. She has also participated in high-potential executive programs at L'Oréal focusing on management, change management, and digital strategies.1
• Career Progression:
  • Global Head of Digital Programs (November 2022 - Present): Leading strategic digital initiatives across L'Oréal's brands globally.
  • General Manager of L'Oréal Websites (March 2018 - September 2020): Managed the localization and operation of over 300 websites.
  • General Manager of Cosmetique Active Division (September 2014 - February 2018): Oversaw major brands within the pharmacy channel.
  • General Manager of L'Oréal Switzerland (August 2007 - August 2014): Led operations across all divisions in Switzerland.1

Skills and Expertise

Anne is known for her visionary leadership and strategic insights in the beauty industry. Her experience spans marketing, management, and digital transformation, making her a respected figure in e-commerce within the cosmetics sector.1 She is also proficient in English and has professional working proficiency in German.1

Through her roles at L'Oréal, Anne Guichard has significantly contributed to the company's digital transformation and international brand development, positioning herself as a key player in driving innovation in the beauty market.