Sally Reed

Sally Reed is a seasoned executive with over 15 years of experience in the pharmaceutical and healthcare industry, currently serving as the Resourcing Lead North America at Cognizant.1 Her career has been marked by a focus on client collaboration, team building, and delivering complex integrated campaigns.

Professional Experience

Sally joined Cognizant in December 2019 and is based in West Grove, Pennsylvania.1 Prior to her current role, she held several notable positions:

• Associate Director of Strategy at Evoke (April 2019 - September 2019)
• Vice President, Digital at Benchworks (June 2015 - April 2019)
• Digital Director at Benchworks (June 2011 - June 2015)
• V.P. Marketing at Advocacy Partners, Inc. (September 2010 - June 2011)
• Manager, Project Management at Cadient (January 2005 - February 2010)

Expertise and Skills

Sally's professional background demonstrates expertise in:

• Digital strategy for pharmaceutical brands and platforms
• Full-service digital services for pharmaceutical clients
• Project management for AOR accounts
• Marketing for healthcare technology firms
• Interactive marketing and multimedia projects

Education

Sally Reed holds a BA in History from the University of Vermont, which she earned between 1985 and 1989.1

Career Highlights

Throughout her career, Sally has:

• Collaborated with clients on interactive pharmaceutical projects
• Designed team infrastructure and processes for complex integrated campaigns
• Built and managed digital capabilities for agencies
• Led project management teams for accounts totaling $8M
• Worked with clients ranging from large pharmaceutical companies to mid-size and start-up healthcare firms

Sally Reed's diverse experience in the pharmaceutical and healthcare sectors, combined with her leadership roles in digital strategy and project management, has positioned her as a valuable asset in her current role at Cognizant.