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Shari Sally
VP Sales at Consumer Technology Association
Shari Sally is the Vice President of CES Sales at the Consumer Technology Association (CTA), based in Arlington, Virginia.12 Here are some key details about her career and role:
Professional Experience
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Current Position: VP, CES Sales at Consumer Technology Association (since January 2023)2
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Previous Roles at CTA:
- Director of Sales (September 2017 - September 2021)
- National Account Manager (April 2013 - September 2017)
- Sr. Account Executive (April 2012 - April 2013)
- Account Executive (April 2009 - April 2012)
- Sr. Sales Coordinator (February 2006 - April 2009)2
Education
- Bachelor of Arts (BA) in Communications from George Mason University (2002 - 2006)2
Responsibilities and Expertise
Shari Sally plays a key role in organizing CES (Consumer Electronics Show), one of the world's largest and most influential technology events. Her responsibilities include:
- Overseeing sales for CES exhibitors and sponsors3
- Providing insights on technology trends and innovations showcased at CES3
- Discussing the impact of CES on various industries, including retail, automotive, gaming, and digital health3
She is often quoted in industry publications, providing expert commentary on emerging technologies and the significance of CES in the global tech landscape.34
Shari Sally has been with the Consumer Technology Association for over 15 years, demonstrating a deep understanding of the consumer technology industry and its evolution.2
