Salima Popatia

Salima Popatia is an entrepreneurial GM/senior executive with a strong background in digital branding and customer-first strategies. She is passionate about brands with purpose and excels in striking a strategic balance between creativity and commerce.

With expertise in consumer data, e-commerce platforms, and marketing technologies, Salima innovates across performance and CRM marketing channels to drive advanced marketing orchestration.

Throughout her career, Salima has led companies in various stages of growth, from founding and scaling businesses to revitalizing P&Ls within large enterprise organizations. She has a proven track record of managing rapid growth, building dynamic teams, and delivering on strategic vision.

Salima Popatia holds a degree from New York University's Leonard N. Stern School of Business. Her professional experience includes roles such as SVP of Global Consumer Acquisition and Retention at The Estée Lauder Companies Inc., Vice President of Global Ecommerce, Marketing & Merchandising at The Estée Lauder Companies Inc., Vice President of Ecommerce at Luxottica Group - Ray-Ban, Senior Vice President of Global Omni-Commerce and Digital Strategy at Stuart Weitzman Holdings, LLC, Executive Director of Digital Technology and Innovation Group at The Estée Lauder Companies Inc., Executive Director of Global Online Marketing (MAC Cosmetics) at The Estée Lauder Companies Inc., Co-Founder at indomix, and Online Marketing Manager at Digitas.