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Salima Nathoo, M.Sc.
Digital Transformation, CX & UX | Experience Strategy | Innovation
Salima Nathoo, M.Sc., is a versatile mixed method research, strategy, and design leader known for her exceptional vision, empathy, and customer journey expertise. With a career marked by building and managing top-tier research teams, Salima has cultivated a rich skill set encompassing qualitative and quantitative methodologies, design-thinking frameworks, brand/marketing strategies, and proficiency in data analytics and 1st party data. She fosters a proactive and creative work ethos, effectively influencing and inspiring others to create impactful solutions.