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    Sajan Shah

    Strategic Planning - Consumer Creation at Nike

    Sajan Rahul Shah, a third-culture individual hailing from Singapore, is dedicated to fostering a global career centered on utilizing his problem-solving skills to propel progress through the realm of sports. With over 7 years of experience in strategy consulting and corporate strategy, he thrives on uniting individuals to tackle intricate challenges and accomplish ambitious objectives. Currently serving as a Strategic Planning Manager at Nike, he plays a pivotal role in advancing Consumer Creation by collaboratively crafting and implementing essential components of Nike's strategic endeavors across segments like Mens/Womens/Kids, Consumer Insights, and Product Merchandising. Prior to his tenure at Nike, Shah excelled in the field of management consulting, culminating in his position as an Engagement Manager for PwC Strategy&, where he offered strategic counsel to top-tier executives in the domains of insurance, banking, and payments to address key strategic hurdles regarding growth, customer experience, innovation, process enhancement, and competitive analysis.