Priscilla Pesci
Priscilla Pesci is a seasoned media and tech professional, specializing in global, integrated media and tech. She is also a passionate leader, innovator, and strategic thinker who has earned an industry reputation for her ability to conceive and orchestrate successful, out-of-the-box systems that leverage new technologies and market channels to generate new revenue streams and drive strong ROI across leading global organizations.
With extensive cross-cultural and global experience in over 120 countries in social, digital media, television, film, and music, Priscilla has served consecutively in two senior level capacities at MGM Studios. She is the founder of elumines, a successful company that has pioneered and packaged strategic, online ad-revenue partnerships amongst major recording labels, film studios and blue-chip brands with multiple revenue streams.
Priscilla has been credited with creating the first social networking community for a television series and franchise, while also initiating one of the first branded achievement, integrated e-commerce systems, with hundreds of thousands of fans worldwide. Her expertise includes turn-key digital marketing, production, mobile, mobile app creation, and media initiatives, including viral, influencer and social marketing, content creation, website development, and strategic planning.
Before establishing elumines, Priscilla joined Lionsgate as Marketing Chief of Worldwide Television, where she designed and introduced a first-of-its-kind instantaneous, digital delivery system, including blueprints for unique global advertising and revenue-generating opportunities. She has also served on multiple boards and been a partner or advisor to several organizations.
Overall, Priscilla is a widely experienced and successful media and tech professional, with a diverse set of skills and expertise in areas such as marketing, digital media, turn-key marketing, content creation, website development, and strategic planning.
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