Sahrette Saayman

Sahrette Saayman serves as the Vice President of Communications at YOTEL, a hospitality brand known for its innovative use of technology in the hotel industry. She has been instrumental in shaping the brand's communications strategy and public relations efforts.

Background and Career

Saayman has a notable history in public relations within the hospitality sector. Prior to her current role, she held the position of Director of Public Relations at YOTEL, where she was involved in various high-profile events, such as the launch of YOTELPAD in Miami, which featured a residential robot butler named Lulu.1 Her expertise lies in integrating technology with guest services, emphasizing that YOTEL implements technology not merely for its own sake but to enhance operational efficiency and improve guest experiences.2

Contributions to YOTEL

Under her leadership, YOTEL has successfully introduced several robotic solutions to streamline services, such as luggage handling and room deliveries. Saayman has articulated that these innovations allow staff to focus more on guest interactions rather than routine tasks.2 Her vision for YOTEL includes leveraging technology to create a more efficient and enjoyable environment for both guests and employees.

Professional Philosophy

Sahrette Saayman's approach reflects a commitment to enhancing the hospitality experience through thoughtful application of technology. She believes that this not only improves operational efficiencies but also contributes positively to employee satisfaction and guest experiences.2

In summary, Sahrette Saayman is a key figure at YOTEL, driving communication strategies that align with the brand's innovative and tech-forward identity in the hospitality industry.