Jo Berrington

Jo Berrington is the Brand Ambassador for YOTEL, a hospitality brand known for its innovative and sustainable approach to hotel design and operations. In her role, she focuses on promoting YOTEL's commitment to sustainability and customer experience, leveraging technology to enhance guest interactions and reduce environmental impact.

Background and Experience

Berrington has a robust background in marketing and brand management. Prior to her current position at YOTEL, she served as the Head of Marketing and PR for the London Eye during its launch, where she was instrumental in developing the brand's strategy and communications.14 Her extensive experience in the hospitality sector has equipped her with a deep understanding of customer needs and market trends.

Sustainability Initiatives

Under Berrington's guidance, YOTEL has implemented various sustainable practices, including reducing water usage by 45% through efficient fixtures and minimizing single-use plastics by using refillable pump bottles for amenities.1 She emphasizes that YOTEL guests are increasingly seeking environmentally friendly options, aligning with the brand's mission to reduce its carbon footprint.13

Leadership Style

Berrington is recognized for her blend of emotional intelligence and commercial acumen, which she applies to foster a customer-centric culture within YOTEL. Her leadership style focuses on engaging employees as brand ambassadors, ensuring that service excellence is maintained across all touchpoints.25

In summary, Jo Berrington plays a pivotal role in shaping YOTEL's brand identity and sustainability efforts, making her a key figure in the hospitality industry.