Sahiba Sandhu

Sahiba Sandhu is the Co-Founder and Head of Customer Success at Socioh, a digital marketing platform focused on helping eCommerce businesses optimize their advertising on Facebook and Instagram. She has been in this role since November 2012, leveraging her extensive experience in customer success, entrepreneurship, and communication to assist small and medium-sized businesses in enhancing their online presence and ad performance.1

Educational Background

Sahiba holds a Master’s degree in Communication Management from the University of Southern California and a Bachelor’s degree in Anthropology from University College London (UCL). Her academic work included a dissertation that explored using communication theories to improve emotional intelligence in AI-based tutors.12

Professional Journey

Before co-founding Socioh, Sahiba was an entrepreneur herself, having founded Nazraana Silver Gifts, where she designed and sold luxury sterling silver gifts on platforms like Etsy and eBay from 2005 to 2009. This experience as a small business owner provided her with valuable insights into the challenges faced by eCommerce sellers.12

In addition to her entrepreneurial ventures, Sahiba has held various roles, including:

• Weather Anchor at Doordarshan News.
• Guest Lecturer on communication theories and media at ISOMES.
• Marketing Specialist at Investment Research & Information Services Limited.1

Contribution to Socioh

At Socioh, Sahiba plays a crucial role in guiding the company's customer success strategy. Her understanding of the needs of eCommerce businesses informs the development of tools that help clients effectively utilize social media advertising to drive traffic and sales. Under her leadership, Socioh has grown significantly, adapting its services to meet the evolving landscape of digital marketing.23