Sabrina Bals

Senior Experience Specialist at Slack

Sabrina Bals is a Senior Experience Specialist at Slack, a role she has held since August 2023. Based in London, England, her professional focus is on enhancing customer experiences through thoughtful and human-centered design. In her approach, she emphasizes the importance of "deep listening" and understanding user needs, which she believes are crucial for successful technology transformations.1

Professional Background

Before joining Slack, Sabrina worked as a Strategy Consultant at Accenture from May 2016 to June 2021. In this position, she specialized in operating model design and organizational effectiveness, collaborating with clients across various sectors including retail, FMCG, financial services, and non-profit organizations.1 Her earlier roles include positions as a Resourcing Coordinator at Reed Learning and a Research Assistant at University College London.

Education

Sabrina holds a Master of Science (MS) in Social and Cultural Anthropology from University College London (2012-2013) and a Bachelor of Arts (BA) in Media and Cultural Studies from Heinrich-Heine-Universität Düsseldorf (2009-2012), where she graduated with distinction. She also participated in an Erasmus program at Universidad de Sevilla.1

Certifications and Awards

Sabrina has earned several certifications, including:

Salesforce Certified Strategy Designer
Prosci Change Management Practitioner
Slack Admin Certification

She has been recognized multiple times with the Slack Services Excellence Award, awarded to her as the top EMEA Services Professional in February 2022, 2023, and again in 2024.1

Personal Philosophy

Sabrina describes her journey as one shaped by a blend of quiet observation and active engagement. She believes that understanding what motivates people is essential for creating engaging workplace experiences. Her work aims to ensure that employees have fulfilling interactions within their organizations, whether in-person or remote.1

In summary, Sabrina Bals combines her extensive experience in consulting with a strong academic background to drive meaningful changes in workplace dynamics at Slack.