Sabrina Balestra

Sabrina Balestra is a highly accomplished professional with a strong background in brand management, marketing, and product development.

She holds a Master of Science degree from Universität Zürich, specializing in Psychology, Consumer Psychology, Business Studies, and European Business Law.

Currently, Sabrina serves as the Head of Brand & Marketing at Planted, where she leads brand strategies and marketing initiatives.

With a wealth of experience in the industry, she has previously held key roles such as Global Brand Manager at Barry Callebaut Group and Product Manager at Lindt & Sprüngli, where she managed pralinés and Easter products.

Her professional journey includes positions like Junior Channel Manager at Coca-Cola Hellenic, Graduate/ Trainee Programm at Coca-Cola HBC, and internship roles at Kraft Foods and Millward Brown.

Moreover, Sabrina Balestra has experience as a Brand Consultant & Researcher at Image Research Group and as a Research Assistant at the University of Zurich, showcasing her diversified skill set and expertise in consumer marketing.

Her educational background combined with her extensive work experience has equipped her with a comprehensive understanding of consumer behavior, brand strategies, and market research, making her a valuable asset in the field of brand management.

Sabrina's career trajectory reflects her passion for marketing, brand development, and consumer psychology, driving her success in various prestigious organizations.