Marieke Scheepmaker

Marieke Scheepmaker is a professional with a diverse educational background and experience in the field of psychology and marketing.

Marieke holds a Master of Science (MSc) in Economic and Consumer Psychology from Universiteit Leiden, where she gained in-depth knowledge of consumer behavior and economic principles.

Prior to her master's degree, Marieke studied Bachelor of Science in Arbeids- en organisatiepsychologie at Universiteit Utrecht, focusing on organizational psychology.

Marieke began her career as a Marketing Intern at The HEINEKEN Company, where she contributed to the Pepsi & Sourcy Vitaminwater brands before transitioning to a role as Student Brand Manager for Pickwick at JACOBS DOUWE EGBERTS.

With a passion for understanding consumer behavior, Marieke then ventured into the field of neuromarketing as a Researcher at ST&T Research, delving into the subconscious motivations driving consumer decisions.

Her expertise in conversion optimization led her to roles such as Conversie Optimalisatie Consultant at OrangeValley and Conversie Specialist at de Bijenkorf, where she applied her insights to enhance digital marketing strategies and drive conversion rates.

Marieke Scheepmaker's rich educational background and professional experience make her a valuable asset in the realms of marketing, consumer psychology, and conversion optimization.