Saba Bokhari

Saba Bokhari is a seasoned influencer marketing and brand equity expert currently working at L'Oréal as the Senior Manager of Advocacy, Influencer Marketing & Social Commerce in the PPD (Professional Products Division).1 With over 11 years of experience, she has worked in various industries including startups, fashion houses, and Global Fortune 500 companies.2

Professional Background

Saba's career journey includes:

• Experience at startups like Wyng and Oracle Crowdtwist
• Work with fashion houses such as Marc Jacobs and Nanette Lepore
• Current position at L'Oréal, a Global Fortune 500 company2

Education

Saba is currently pursuing an Executive MBA (EMBA) at NYU Stern School of Business.14 This demonstrates her commitment to continuous learning and professional development in the beauty and business sectors.

Expertise and Responsibilities

In her role at L'Oréal, Saba focuses on:

• Influencer marketing strategies
• Brand advocacy
• Social commerce initiatives

She is known for her expertise in finding and leveraging brand advocates, which is crucial in today's digital marketing landscape.5

Content Creation

Outside of her corporate role, Saba is also a content creator:

• She describes herself as a "NYC Beauty + Lifestyle Content Creator"
• She maintains a blog and has a presence on social media platforms like Instagram and TikTok3

Industry Involvement

Saba is actively involved in the beauty industry beyond her day-to-day work:

• She participates in industry events and discussions
• She has been recognized as an "IM of the Month," likely referring to "Influencer Marketing of the Month"2
• She contributes to the beauty community by curating content, such as her "Red Lip Rundown" beauty digest6

Saba Bokhari's diverse experience in marketing, influencer relations, and the beauty industry, combined with her ongoing education and content creation, positions her as a well-rounded professional in the field of beauty marketing and brand management.